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PORTFOLIO

Janwillem
LOONEN

ABOUT ME:
Welcome to my portfolio website! If you scroll down, you will find a variety of projects I've worked on.
 
I thrive when I work on projects that require me to pick up new skills and discovered that I learn best in these scenarios. I love figuring things out by myself, but this doesn't mean I prefer to work alone. Whenever I can I try to help others who encountered problems in their projects. Few things satisfy me more than helping somebody reach their potential, partly due to some guidance I was able to provide them.

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In this section you can find all the Lego sets I built as a fan designer.

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Esport Events

For events on a larger scale, I offer sponsors the option of having a customized visual style that matches both the company's aesthetics and the game being played. In most cases, a minimalist approach is requested because the promoted product is supposed to stand out.

 

However, in some circumstances, sponsors want the event itself to be the main focus, which leads to more interesting design challenges. Click on an image to learn more!

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Dungeons and Dragons is a game in which one player is a storyteller and others are characters in the story. The only limitation to the game is the imagination of its players. Rules solely exist to calculate the chance of failure from actions taken by players.

I found that the creativity of my players however was cultivated by placing them in a more detailed environment, instead of one that only exists in their minds.

Because my version of the game is so drastically different from the norm I decided to create an online version so everybody could experience it.


For the latest prototype click here

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Blue Skies
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Most of my LEGO designs are created digitally, but I also enjoy the challenge of

working with physical sets. Using existing sets, I build new creations to demonstrate

my ability to work within these constraints and ensure my designs are durable and

practical. I also share these creations on Rebrickable.com, including building instructions.

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In this section, I included my most interesting projects that have the main target of increasing brand awareness and brand image in the long term. 

 

While the goal of graphic design in most esports events is generally to capture the attention of the viewer, the goal of the projects presented here was to make viewers identify with the product through the atmosphere they help create. 

Branding

Red and Orange Gradient
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During the recruitment process for the position of Design Manager for the Legoland Discovery Centres, I was tasked with creating concepts for a new experience, that is suited for the whole family, but with a focus on girl guests.

The Lego Merlin Partnership Creative Team was "blown away" by the two concepts I managed to design within the 2 day time period.

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